• Ana Gascon Ivey

Why Picking a Niche Pays Off

I had a big decision to make when I first started freelance writing and editing. Should I set myself up as an expert in a specific field or market myself as a "jill of all trades?" I loved writing about a variety of topics, but in the end, I decided to go with a niche.

You should consider a niche, too. Here's why:

1. You can target your client base.

Before I jumped into the gig economy, I worked as a full-time writer for a book publisher. We primarily researched, wrote and published health books. As a freelancer, it was a seamless transition and looking for clients was easy. I reached out to medical publishers, health editors and healthcare marketing agencies. These clients saw me as an expert in their field — and they hired me.

2. You'll get referrals.

When you do great work for your clients, your reputation begins to spread. Your clients will share your name with other clients. That's what happened to me. As my health & medical portfolio grew, word about my skillset got out. I used to spend hours looking for work. Now clients come to me based on word-of-mouth.

3. You'll love what you do!

Your specialty should be in a subject you're passionate about — art, travel, business, education, social causes, etc. After all, if you're going to spend hours every day working in a particular topic, you might as well pick a theme you'll enjoy. That's why you're a freelancer — so you can do what you love for a living.

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